The primary purpose of this position is to be responsible for recruitment of clinics to our digital recommendation service, driving recommendation through platform, ensuring continued engagement and maintenance of Royal Canin digital services.
This role is critical to building and developing collaborative, mutually beneficial relationships with multiple stakeholders within veterinary clinics and hospitals.
The DSBM is responsible for establishing each clinic with access and training to utilise digital platforms and continued growth in recommendation in collaboration with territory Veterinary Business Managers.
Drive increased use of digital platforms and product recommendations.
Educate veterinary staff on functionality of digital systems and ensure continued use.
Ensure best practice sharing by collaborating with associates from across pillars and markets
Effective account coverage including pre-call planning with defined objectives and delivery of sales coverage model objectives (frequency of visits, level of service etc.)
Effective segmentation and account management of all customers within sales territory
Identify new business opportunities and prospect new business
Represent the Brand at internal and external company events (e.g.: Trade shows, seminars and conferences) including overnight stays, as required
Develop deep knowledge of local market (competitors, new customers, etc.) and proactively support Line Manager, Marketing & the wider sales teams with market intelligence
Implement, support and report the deployment of the Key Account strategy in the territory through liaising with Key Account Management team & implementing accounts service level agreements
Coordinate with other field roles (Veterinary Business Managers) to better support customers
Live our Culture at Mars & Royal Canin
The DSBM is a key role within the Royal Canin business who works in collaboration with marketing, key accounts, e-commerce, pet professional and retail to deliver the overall business objectives.
Through good account management and implementing digital services within clinics, the DSBM is a key driver in creating the clinical recommendation of the Royal Canin diets which can follow the consumer across all pillars of the Royal Canin business.
This role requires a good knowledge of the Royal Canin digital systems, competition, veterinary industry, and the ability to build and maintain collaborative relationships with customers.
The DSBM should be proactive and driven to develop sustainable recommendation growth in their territory through deployment of digital systems and collaboration with the VBM.
