Bailey Nurseries is hiring a Mass Merchant Sales Lead to remotely join our team in the upper Midwest Area. In this role you will be managing strategic mass-merchant accounts, driving sales growth, strengthening long-term partnerships, and ensuring operational excellence.
We are a leading horticultural company, renowned for producing high-quality nursery stock and innovative plant varieties. With a legacy of excellence, we strive to foster growth, sustainability, and beauty in the world through our diverse and exceptional product offerings. We work with customers, partners, and breeders worldwide to create products that resonate with the needs of today’s market, while staying committed to environmental responsibility and pushing the boundaries of horticultural innovation.
We offer competitive compensation of $100,000 - $120,000 based on experience, health, dental, vision, and disability insurance, paid time off, 401(k) options, and more.
What you will be doing:
- Manage all aspects of mass-merchant accounts, including assortment planning, forecasting, order flow, logistics, and quality assurance.
- Partner with Inside Sales to resolve service issues and maintain high customer satisfaction.
- Use internal and external data analytics to build annual sales strategies, promotions, and growth initiatives.
- Serve as the primary liaison between Bailey Nurseries and merchant partners, ensuring clear communication.
- Collaborate with Planning, Production, Inventory, and Logistics to align crop availability and shipping timelines with customer needs.
- Work with brand and marketing teams on brand positioning; represent the company at trade shows and vendor events.
- Oversee EDI and data exchanges to ensure accuracy and timeliness.
- Prepare reports, marketing materials, advertising proposals, and markdown plans.
- Maintain confidentiality of pricing, customer data, and proprietary information.
- Stay current on plant innovations, industry trends, and horticulture developments to support customer education and sales.
- Conduct regular market visits to evaluate store execution, support merchandising, and identify opportunities.
- Participate in national sales meetings and grower network meetings as assigned.
This job is for you if you have:
- Proven retail account management experience.
- Strong knowledge of merchandising, promotions, and consumer marketing.
- Demonstrated ability to build customer relationships and drive retail sales.
- Excellent presentation and training skills.
- Ability to analyze retail performance metrics and turn insights into action.
- Strong collaboration, communication, and customer-focused mindset.
- Proficiency in Microsoft Office and CRM tools.
- Ability to travel up to 60%; must meet MVR requirements.
- Experience in horticulture, garden centers, or related industries strongly preferred.
