Job Summary
The Care Protocols and Customer Experience Marketing Manager will be a seasoned marketing professional, accountable for leading, developing and implementing local marketing plans that focus on expanding care protocols and education to advance the standard of care in support of company operations and region-specific commercial strategies.
Leveraging global strategies and best practices in consultation with regional and country level commercial leaders to ensure stakeholder engagement, commercial execution and optimal return on marketing investment.
As part of this process you will be responsible for planning, developing, implementing and monitoring a range of high-quality marketing projects, initiatives & campaigns to deliver profitable revenue growth, by developing existing and new business, and ensuring customer awareness of the IDEXX brand and solutions.
You will act as the local interface with relevant sales and customer facing teams across the CAG portfolio and be responsible for implementing marketing processes, activities and programs that enhance IDEXXs position in the market through the communication of the end-to-end customer experience with IDEXX.
PRIMARY DUTIES AND RESPONSIBILITIES:
- Participate in new product launch teams, supporting a variety of product development and commercial activities.
- Create new marketing programs.
- Support and lead product requirements/issue definition and resolution, through participation in cross-functional teams.
- Execution of tactical programs/projects through cross-functional leadership.
- Tracking, administering, and analyzing selected marketing programs and metrics.
- Support training and communication through participation in cross-functional teams, issuing program updates, monitoring and maintaining the web board, and other methods.
- Manage literature revisions and assist in the development of new literature pieces.
- Assist in the management of trade show preparation and presence.
- Conduct comprehensive market analysis with emphasis on pricing, competition and service portfolios to gain market insight, improve profitability and identify future revenue potential in certain markets or segments.
- Develop and implement qualitative and quantitative market research in order to evaluate and improve customer satisfaction, increase customer loyalty and to strengthen the market position.
- Product or program training to customer support and sales representatives.
- Analysis and tactical implementation of customer communication.
EDUCATION:
- Bachelor’s degree or equivalent combination of education and experience required. Masters degree or equivalent preferred.
REQUIRED SKILLS AND ABILITIES:
- Project Leadership.
- Demonstrated initiative and drive with ability to work independently.
- Strong Attention to detail.
- Ability to prioritize and manage multiple projects.
- Strong written and oral communication skills.
- Strong analytical and organizational skills.
- Team leader and team player.
- Ability to anticipate and resolve issues.
- MS office applications–with advanced knowledge of spreadsheet and database software preferred.
- Ability to interact with multiple levels of management and various functional departments and externally with customers.
- Foreign language may be required.
PHYSICAL DEMANDS:
- Travel required.
- Computer use.
WORK ENVIRONMENT:
- Normal office environment.
LEVELING GUIDE:
- Requires more detailed knowledge and experience. Occasionally contributes to process improvements.
- Solves moderately complex problems; takes a new perspective using existing solutions.
- Works independently; receives minimal guidance.
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