Brand Manager

The Wonderful Company • Full-time • Los Angeles, California, United States • 17h ago

Company Description
Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries - JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards - under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.

From JUSTIN's Bordeaux-style blends in Paso Robles, to Lewis Cellars' award-winning Cabernet Sauvignon in Napa Valley, to Landmark's expressive Sonoma Coast Chardonnay and Pinot Noir - our portfolio showcases the best of California's winegrowing regions. As part of The Wonderful Company - a Fortune Top 100 Place to Work and PEOPLE's #1 Company That Cares - we're committed to making a difference for our people, our planet, and our customers.

Under the direction of the Sr. Director of Marketing, the Brand Manager for JUSTIN will play an integral role in developing and refining the consumer marketing strategy for JUSTIN Vineyards & Winery. This role will work cross-functionally with our creative agency and product development teams, collaborating closely on marketing plan development and implementation as well as all new packaging development for these high growth brands. The manager will work cross functionally with Retail Sales, On Premise Sales, Trade Marketing, PR & Events, Consumer Insights, Logistics, Finance, eCommerce, Hospitality and the Wonderful Agency as well as with multiple external partners and vendors.

This Brand Manager role is essential to shaping the future growth and positioning of the leading luxury Cabernet brand in America - JUSTIN. They act as the connective tissue across Sales, Product Development, Consumer Insights, Creative, Finance, and external partners, ensuring that every initiative-from packaging innovation to integrated marketing campaigns-is aligned with the brands' vision and grounded in data-driven insights. This role directly influences brand equity, consumer engagement, distribution opportunities, and long-term business performance, making it a pivotal driver of growth within the organization.

This position will be based at our Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

Lead annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Manage effective execution of marketing plans and campaigns.
Develop, maintain and consistently communicate compelling brand positions and USPs. Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities.
Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes. Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities.
Manage new product development initiatives both on the base business and innovation. Project-manage all cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning for new item launches.
Write creative briefs and manage the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns
Develop and manage marketing budget for Brand.
Build collaborative relationships with Sales, Finance, Operations, Product Development, Hospitality and DTC teams

Qualifications

The ideal candidate is a strategic, insights-driven marketer. They excel at building and executing brand plans, translating consumer and category insights into compelling brand positioning, innovation opportunities, and integrated marketing campaigns. This person is highly collaborative, comfortable leading cross-functional teams, and adept at managing creative development, new product launches, and budget planning.

They bring exceptional project-management skills, strong analytical capabilities, and the ability to thrive in a fast-paced, entrepreneurial environment. A strong communicator with a disciplined approach to creative direction, they can partner seamlessly with Sales, Consumer Insights, Product Development, and agency teams to drive growth for premium wine brands.

What You'll Bring

5 years in brand management role or consumer marketing within CPG; adult beverage and/or wine experience a plus
Alcohol industry experience or knowledge of the three-tier system is a plus
Excellent project management skills
Solid understanding of the following areas: advertising, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data (e.g., IRI or Nielsen)
Strong cross-functional project management skills, including leading new product development efforts
Excellent written and oral communication and presentation skills utilizing PowerPoint and Excel
Strong analytical skills/attention to detail required
Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision
Exceptional sense of urgency, with strong aptitude for learning and problem-solving
MBA degree strongly preferred, BA required

Growth Path

In this role, the Brand Manager will deepen their expertise in luxury wine marketing by developing mastery in brand strategy, consumer insights, creative development, and cross-functional leadership. This exposure equips them with a holistic understanding of how premium wine brands grow across channels. With broad cross-functional experience and deep category knowledge, this role is a strong springboard to senior-level and director-level marketing roles, particularly ones that integrate brand marketing with Trade Marketing and Direct-to-Consumer (DTC) strategies-culminating in a well-rounded marketing leadership trajectory.

Your Team

This role will manage a team of (1) Associate Brand Manager.

Working Conditions

Hybrid schedule (3 days in LA office, 2 days WFH) with travel to JUSTIN winery locations (Paso Robles, CA) as needed (up to 25%) and to in-market events and sales meetings (up to 25%)

Pay Range: $135,000 - $140,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
- 24/7 online physician consultations
- virtual mental health resources
- life coaching
- engaging employee community groups
- cash rewards for healthy habits and fitness reimbursements
- library of on-demand fitness videos
Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California's Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE's "100 Companies That Care" list and was named one of Fortune magazine's 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com .
Giving Back to the Community: Make a difference with Wonderful Giving , allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

Located in Paso Robles, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties, including the iconic ISOSCELES® blend of Cabernet Sauvignon, Cabernet Franc and Merlot. The Vineyard estate, located at 11680 Chimney Rock Road, features a Tasting Room, luxury five-star accommodations at the JUST Inn®, and a Restaurant-making it one of the only wineries on the Central Coast to offer all three options. In September 2018, a new second location, the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar, lounge, and a full dining room that's situated prominently on the square along Downtown City Park in the heart of Paso Robles. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States, or directly from the Winery via JUSTIN's Tasting Room, online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN, visit www.justinwine.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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