Primarily virtual engagement with customers; up to 40% travel for field visits, meetings, and training required in the Boston, MA area.
The Strategic Account Veterinary Relationship Manager (VRM) is a quota-carrying sales role responsible for leading the holistic relationship with veterinary customers, driving growth, optimization, and retention across Covetrus’ portfolio. This role combines proactive relationship management with strategic account execution, ensuring customers maximize value from Covetrus’ integrated solutions - including in-clinic products, technology platforms, and specialty services.
The VRM acts as a trusted advisor and primary liaison for assigned accounts, collaborating closely with Strategic Account Executives (SAEs) and internal teams to deliver tailored solutions that meet evolving customer needs. Success is measured by revenue growth, gross profit, compliance improvement, solution adoption, and customer satisfaction.
Essential Duties and Responsibilities
- Relationship Management & Growth
- Serve as the primary sales contact for regionally assigned SA Groups accounts, nurturing long-term relationships and driving overall business growth.
- Identify customer needs, pain points, and opportunities to optimize adoption of existing solutions and introduce new offerings. Build action plans for customers who are at risk.
- Conduct in-person and virtual meetings to reinforce partnership value and uncover growth opportunities.
- Strategic Account Collaboration
- Partner with SAEs and CGAs to assess account potential, align on strategic priorities, and execute activation and pull-through strategies to ensure contract compliance.
- Drive or participate in Quarterly Business Reviews (QBRs) to communicate progress and strategic initiatives.
- Sales Execution & Performance
- Drive revenue and net gross profit growth through solution adoption and compliance improvement.
- Generate leads, prospect opportunities, and close solution sales within assigned designated territory.
- Drive campaign execution on a quarterly basis to ensure goals are being met.
- Maintain accurate data and updates in Salesforce (SFDC) for account management and pipeline tracking to ensure you are working enough leads to make your quarterly compensation and budget goals.
- Customer Experience & Onboarding
- Act as a customer liaison for onboarding and implementation processes, ensuring seamless transitions and positive customer experiences.
- Leverage internal resources and content to deliver engagement activities such as clinic level business reviews, webinars and optimization initiatives.
- Market Intelligence & Reporting
- Analyze internal reports to identify growth opportunities and guide sales efforts.
- Provide feedback to marketing, product development, and operations teams to inform strategy and improve customer outcomes.
Performance Measures
- Revenue and Net Gross Profit Growth
- Contract Compliance and Pull-Through at Clinic Level
- Solution Adoption, Utilization and Retention
- Customer Retention and Satisfaction
Skills and Qualifications
- Bachelor’s degree in Business, Communications, or related field preferred; equivalent experience accepted.
- 4+ years of experience in sales, account management, or similar roles within the veterinary or healthcare industry.
- Proven ability to meet or exceed sales goals and manage strategic relationships. Track record of driving revenue growth and customer retention.
- Strong communication, negotiation, persuasion and collaboration skills.
- Keen sense of emotional intelligence, problem-solving, and consultative selling.
- Solid understanding of veterinary workflows, practice management systems, and compliance is preferred.
- Proficiency in CRM tools (Salesforce preferred) and data analytics
- Ability to adapt in fast-paced environments and resolve business challenges effectively and self-sufficiently.
Work Environment
- Primarily virtual engagement with customers; up to 40% travel for field visits, meetings, and training required.
- Attendance at national and regional sales meetings required.
- Occasional night/weekend travel may be necessary.
- Valid state driver’s license required.
We offer the following benefits for you to take advantage of while you are here provided you meet the eligibility requirements under each governing program:
401k savings & company match
Paid time off
Paid holidays
Maternity leave
Parental leave
Military leave
Other leaves of absence
Health, dental, and vision benefits
Health savings accounts
Flexible spending accounts
Life & disability benefits
Identity theft protection
Pet insurance
Certain positions may include eligibility for a short-term incentive plan
Salary may vary depending on factors such as confirmed job-related skills, experience, and location. It is not typical for an individual to be hired at or near the top end of the range for their role. Compensation decisions are dependent upon the facts and circumstances of each case. Sales Positions are eligible for a Variable Incentive.
The pay range for this position is as follows:
$55,680-$74,160
Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
