At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Your role:
To provide effective team leadership and people management of our OTC Marketing team including Brand and Shopper roles. Works closely with the Head of Marketing and wider team to provide input into the strategy and is accountable for the performance of the OTC category.
To ensure that clear insights driven brand strategies, channel strategies, product lifecycle management and customer strategies are implemented. To ensure that Elanco OTC brands are listed and effectively promoted in store and online as determined by above strategies. This will be achieved through effective management of OTC marketing team.
To work closely with marketing and sales functions to ensure that the marketing strategies are executed effectively through brand & shopper marketing tactics. To work with marketing agencies to ensure efficient delivery of agreed deliverables. To communicate OTC performance and direction clearly and effectively with Head of Marketing and Head of Sales.
Your Responsibilities:
Execution of Country Affiliate Category and Brand Planning:
- Understand global and regional OTC strategies to interpret, adapt and translate into affiliate strategies and tactics leading to business success
- Responsible for overall UKIE OTC strategy in conjunction with HofM, HofS and wider business
- Accountable for brand strategy, shopper strategy and brand activation for OTC brands
- Leads OTC innovation with consideration of product lifecycle management, channel management, and development of innovation business cases where appropriate
- Accountable for overall effectiveness of OTC marketing campaigns and use of OPEX to achieve sales targets
- Manages OTC marketing team, responsible for team performance and achievement of targets and goals.
- Leads and develops programs and projects to meet marketing objectives. Responsible for deliverables and execution of such programs.
- Builds metrics to track success and identify gaps versus planned outcomes. Adapt strategies and plans accordingly.
- Builds strong cross functional collaboration with OTC sales, technical and the wider Elanco business
- Clear communication of financial performance and delivery of agreed objectives with HofS, HofM and wider business.
Customer Insights Centricity:
- Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify competitive pricing.
- Spends time in the field (minimum 5 days per quarter) as needed to support Sales teams, meeting customers and consumers and gathering feedback on a first-hand basis.
- Develop a deep understanding of the customer and customer needs
- Manage brand and product pricing, exposure and price control.
- Develop and drive customer insights initiatives and acquire market intelligence
Production and supply of complaint promotional materials:
- Ensures team deliver marketing communications (marcoms) items aligned with global and regional brand strategy and identity (Global and Regional brands), and local brands where and when required.
- Works closely with internal personnel and external agencies involved in the production and final approval of all artwork to deliver impactful and compliant brand / shopper assets.
- Acts as Promotional Materials Owner if required, to fulfil all roles relating to material approval and retirement in alignment with local Promotional Materials SOP
Expenditure, Production & Sales Forecasting:
- Marketing Operational Expenditure (OPEX) management and resource allocation.
- Forecast product supply.
Develop and maintain business relationships with key business partners
- Build positive relationships with relevant external bodies, such as KOLs, advertising agencies, key vendors etc.
- Promote the Elanco brand internally and externally to build engagement undefined
What You Need to Succeed (minimum qualifications):
- Degree level either life science or business qualification.
- MBA or professional marketing qualification desirable.
- 5+years marketing experience
- Extensive team management experience
What will give you a competitive edge (preferred qualifications):
- Demonstrable passion for marketing
- Positive attitude and fit with Elanco cultural pillars
- Demonstrated experience in developing insights, building strong activation plan driving growth
- Demonstrated experience in working effectively with teams and in cross-functional collaboration with sales, technical and other business functions
- A results driven team player able to work in and with a proactive team with a high degree of customer focus
- Excellent organizational and implementation skills
- Excellent written and verbal communication skills
- Ability to influence and deliver results through others
- Ability to set priorities and manage multiple tasks
- Mastery of and compliance with project approval requirements, Elanco policies and procedures
Additional Information:
- Location: Country UK/ Ireland Head Office
- Travel required regularly within UK/Ireland and occasionally globally, up to 30%.
- Reports to Head of Marketing UK/Ireland
Don’t meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
