OverviewWelcome diversity and apply as you are!
At Adisseo, we cherish the value of diversity whatever it may be.
The Global Poultry Strategy Manager plays a pivotal role in shaping the long‑term vision and competitive direction of the Poultry species. In this role, you design and maintain a 5‑year strategic roadmap that addresses key customer challenges, category priorities, regional business needs, and product launch pipelines, in full alignment with the annually approved global Poultry strategy.
You orchestrate the end‑to‑end strategy development and review process, ensuring cross‑functional alignment and effective execution across Global Marketing, Market Access, Category Management, and other key stakeholders.
Responsibilities- Define and implement clear poultry guidelines (branding architecture, standards, identity), ensuring consistency within and across categories, as reflected in brand diamonds and brand books.
- Build and maintain the poultry strategic roadmap, setting long‑term targets for categories, brands, and regions, and ensuring alignment with the global strategic vision.
- Translate poultry and category strategy into strong brand diamonds, articulating each brand’s value proposition, differentiation, functionalities, ROI, positioning, and identity.
- Influence and guide category strategy development, ensuring all categories adhere to established brand diamonds and brand books, including portfolio structure and product positioning.
- Lead the creation, governance, and continuous improvement of lead categories’ brand books, ensuring standardized materials for internal and external use.
- Train global marketing, regional marketing, and sales teams on the effective use of brand diamonds and brand books, strengthening global consistency in execution.
- Evaluate the impact of marketing campaigns, co‑assessing performance with Group Marketing and contributing insights to the Global Species Committee.
- Drive competitive intelligence for the poultry species and lead categories, by monitoring market trends, competitor moves, and industry shifts in collaboration with Global Marketing and Global Strategy.
- Support new product launches for lead categories, contributing to market research, marketing plans, positioning, and internal training.
Qualifications- Master’s degree in animal science/microbiology, or DVM or in agriculture or life sciences with previous working experience as a Marketing/Brand Manager or similar role in feed, feed additive sector, veterinary or life science segment or at least 5 year(s). Different International assignments would be a plus.
- Good knowledge in strategic marketing, brand architecture, branding & marketing mix. Good knowledge of the feed industry, its expectations and needs, upright knowledge of feedstuffs, additives and ingredients, species and more generally of animal nutrition.
- English required, additionally French and/or Dutch and/or Spanish and/or Chinese would be a strong plus
- Ability to work effectively in a matrix organization in a multicultural environment, with cross-functional interfaces.
- Excellent communication skills– oral, written, with internal network and customers, team spirit. Creative thinker with a vision, open minded and curious
- Strong customer orientation with a proven ability to place customer needs at the center of program design and decision-making.
What we offer
- Inclusive & diverse Culture: Be part of a multicultural and global team of 62 nationalities, operating in 100+ countries, that values diversity, promotes inclusion, and supports work-life balance in a respectful and safe work environment.
- Benefits: care program, vacation & paid time off, profit-sharing and performance incentives.
- Learning & Career Development: benefit from continuous training, mentoring, and learning programs, with equal access to career advancement and leadership opportunities.
- Sustainable and innovative company: work on meaningful projects using cutting-edge technology, with the freedom to innovate and make a real difference. Because we contribute to feeding 8 billion people, sustainability is not an option - it is our ambition.
