Overview
The position supports the company’s strategic goals by researching, developing, implementing and measuring tactics in the areas of marketing, communications, and/or public relations. The position oversees and manages marketing projects, events and trade show activities, negotiates contracts, and determines ROI on various events under the direction of the Manager. The position is an overall project coordinator, tracking and shepherding projects from conception to completion.
Responsibilities
1. Responsible for organizing, writing, and optimizing brand promotional copy, product soft advertisements, and technical popular science articles, as well as typesetting and proofreading.2. Coordinate the content planning and daily operation of new media platforms such as WeChat official account and video account. Develop differentiated communication strategies to enhance brand exposure and user interaction.3. Participate in the content planning of visual materials such as posters and brochures, collaborate with designers or suppliers to implement creative ideas, ensure that the visual content aligns with the brand's tone, and work with design companies to create posters.4. Maintain cooperative relationships with industry media, content platforms, etc., regularly communicate brand dynamics and communication needs, expand content publishing channels, and enhance brand external exposure opportunities.5. Responsible for planning and overseeing the entire process of executing market activities.6. Manage and follow up on key projects, as well as control budgets.7. Complete other tasks assigned by superiors.
Qualifications
1. Bachelor's degree or above in visual communication design, advertising, communication, network and new media, marketing, public relations
2. 3-5 years of relevant work experience, with priority given to experience in food, health, animal husbandry, and other related industries
3. Active thinking, rich creativity, good aesthetic ability and content sensitivity
4. Have a certain level of copywriting skills, familiar with and experienced in using official account layout tools
5. Excellent communication and expression skills in both Chinese and English, strong learning ability, good information collection, organization, and execution abilities
6. Familiar with new media platforms, have excellent works and experience in video creation and editing
7. Proficient in office software such as PowerPoint, Word, Excel, and have good data processing and analysis abilities
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