Ellens Equipment is hiring a Sales Representative to join our team in Beal City, MI. In this you will play a key role in driving sales of farm machinery and agriculture equipment while building strong relationships with customers in the territory.
Ellens Equipment, Inc. is a family-owned dealer specializing in farm machinery, agriculture equipment, construction, and landscaping equipment. With a strong reputation for service and reliability, we provide equipment sales, parts, and repair services across a wide range of leading manufacturers. At Ellens Equipment, we take pride in building long-term relationships with our customers by delivering high-quality equipment solutions and dependable support.
We offer competitive compensation based on experience, health insurance and HSA options, 401(k) with company match, paid vacation, sick time and holidays, bonus opportunities, career advancement opportunities, employee discounts, and much more.
Key Responsibilities
- Conduct in-person sales calls at customer sites
- Identify and pursue new business opportunities within assigned territory
- Build and maintain a strong network of customers, contractors, and industry partners
- Develop and execute sales plans and forecasts
- Maintain accurate CRM records including call logs, prospects, and quotes
- Price equipment and evaluate trade-in values
- Sell, rent, and lease new and used farm machinery and agriculture equipment
- Represent and grow major equipment brands including New Holland, Bobcat, and Doosan
- Maintain current product knowledge across all equipment lines
- Attend training sessions and sales meetings to stay up to date on products and promotions
- Provide exceptional customer service and technical support
- Conduct field demonstrations, machine inspections, and on-site consultations
- Assist customers with equipment selection based on application and operational needs
- Oversee delivery, setup, startup, and operator training
- Support precision agriculture initiatives and solutions for customers
Qualifications
- 5+ years of equipment or agricultural sales experience preferred
- Experience selling skid loaders, track loaders, mini track loaders, wheel loaders, excavators, compact tractors, and high horsepower tractors
- Strong knowledge of farm machinery and agriculture equipment markets
- Excellent communication, negotiation, and relationship-building skills
- Strong math and analytical skills
- Proficiency with CRM systems and sales reporting tools
- Ability to work flexible hours and travel within assigned territory
Education
- Bachelor’s degree in Business, Agriculture, or related field preferred (not required)
Physical Requirements
- Ability to safely operate and demonstrate equipment
- Ability to mount/dismount machinery and secure equipment for transport
- Capable of lifting up to 40 lbs
- Ability to sit, stand, and squat for extended periods
