Role Description
Serve as the Communications & Marketing Operations Senior Manager for the Zoetis U.S. Dairy business, a key role within the Livestock Marketing Operations team in the animal health industry. This position drives the development and execution of integrated marketing and communication plans, ensuring alignment across brands, services, and the product portfolio.
Collaborate with sales and technical service teams, enabling functions, external marketing agencies, and suppliers to deliver impactful, well-coordinated marketing plans. Build and maintain strong relationships founded on trust and performance to ensure seamless execution. Oversee and optimize advertising and promotion budgets, including forecasting and maximizing spend. Identify and implement opportunities to integrate Zoetis Dairy marketing and communication efforts into broader corporate initiatives, enhancing visibility and effectiveness.
POSITION RESPONSIBILITIES
- Develop and execute comprehensive communication plans and programs for Zoetis Dairy and related brands, ensuring alignment with business and marketing objectives.
- Collaborate with cross-functional teams to deliver cohesive and impactful communication strategies that support brand and service goals while maintaining consistent messaging across various mediums and portfolios.
- Create and manage high-quality internal content for the Zoetis field force, enabling effective communication of business unit priorities and initiatives.
- Continuously evaluate communication efforts to ensure effectiveness, identify areas for improvement, and implement best practices to enhance overall impact.
- Oversee and strengthen the day-to-day relationship with the brand marketing agency and key internal and external partners, ensuring seamless collaboration and alignment with strategic goals.
- Partner with the agency and Zoetis digital teams to define and implement robust metrics for marketing communications programs, driving data-driven insights to measure and enhance effectiveness.
- Lead public and media relations initiatives for Zoetis Dairy, collaborating across functions to deliver impactful and cohesive marketing and communication strategies. Stay at the forefront of industry trends and advancements in marketing and communications to drive innovation and inspire fresh, effective ideas.
- Oversee the end-to-end vetting and approval process for communication materials and initiatives, ensuring alignment with creative briefs and strategic objectives. Manage all stages, from initial concept development and pre-work to securing final approvals through the legal and regulatory review process
- Effectively manage, forecast, and report on assigned advertising and promotion budgets. Proactively optimize resources to ensure maximum return on investment and alignment with strategic marketing objectives.
- Integrate industry sponsorships and industry alliances with communications efforts and brand objectives. Establish objectives, strategies, and implementation for pork/poultry events and activities, including trade shows, customer meetings, and internal meetings.
EDUCATION AND EXPERIENCE
Education:
- BS or BA required in animal science, communications, journalism, broadcast media, convergent media, and other applicable fields. MBA or relevant advanced degree preferred.
Professional:
- 7-10 years of related marketing communications or agency experience required.
- Animal health and/or pharmaceutical experience preferred.
- Candidate must have experience developing marketing communication strategies and implementing tactical plans and campaigns.
- Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, Zoom (or similar virtual meeting tool). Adobe Suite is a plus, but not a requirement.
TECHNICAL SKILLS REQUIREMENTS
- Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, Zoom (or similar virtual meeting tool). Adobe Suite is a plus, but not a requirement.
- Demonstrates ability to provide strategic, creative, innovative, and efficient solutions to meet marketing strategic imperatives/objectives and business strategies.
- Ability to develop, present, and implement (digital and non-digital) communications plans and programs with strong follow-up, measurement, and accountability in achieving results.
- Demonstrates ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline and budget.
- Strong presenting, writing, editing, and verbal communication skills are a must.
- Able to work in a team environment with many internal and external stakeholders and support groups.
- Proven track record successfully leading agency and supplier teams.
- Proven budget forecasting and management ability
- Proven record of initiative, resourcefulness, and willingness to accept challenges and lead change.
PHYSICAL POSITION REQUIREMENTS
- The role will have responsibility to travel to meetings and other Zoetis sites 25% of the time and some weekend work/travel are a requirement of the position.
The US base salary range for this full-time position is $129,000 - $209,000. Our salary ranges are
determined by role, level, and location. The range displayed on each job posting reflects the base pay target range
for new hire salaries for the position. Within the range, individual pay is determined by work location and additional
factors, including job-related skills, experience, and relevant education or training.
This position is also eligible for short-term incentive compensation.
In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional
and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning
on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.
Visit zoetisbenefits.com to learn more.
Full timeRegularColleague
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Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.
