Details
Skills
• Sales Data Analysis Skills - DDD Data, IMS Sales Report, CRM Data
• Trade and Merchandizing Skills – Category Management (availability matrix, Product Pipelining Plan) Merchandizing Mgnt (PlanoGram design and layout, design stock inventory system and analysis of POS in relation to Stock inventory management)
• Computer Skills -Microsoft Office (Words, Excel, Power Point, Internet), Adobe
Photoshop ver. Acrobat reader/Writer, Visio and Live link Market Research & Data Analysis Skills – SAP System, IMS PPI/PHI, Drug Distr. Data, PMS / Post Survey analysis, Clinical Data analysis
• Sales Call Analysis Skills - CRM and POS Monitoring System
• Presentation Skills - Product Presentation, Conduct lay forum to Healthcare
Practitioners (disease care update), Clinical data presentation
• Training and Development Skills – Product Knowledge training, Need-Benefit selling technique (F&B), REP Skills Detailing, Call Sales Process, Call Analysis
• Event Management Skill -Conduct/organized regular meeting thru CME activities,
Medical Convention, Medical Forum/ RTD, Merchandising Convention, Organized large product Launching, large product sampling activities (indoor and outdoor)
About
Masteral Degree in Business Management (MBA) University of the East (Manila)
1998 earned 18 Units (incomplete)
Bachelor’s degree in Bachelor of Science in Business Administration major in Marketing
1981 – 1988 College Graduate ( a Degree Holder)
With twenty plus (20+) years of professional Sales, Marketing and Distribution experience, with over twelve (12) years of Managerial experience in Sales, Marketing, Distribution and Business Development
Highly experienced in over-all facets in Sales and Marketing (B2B, B2C, Direct Selling and Retail)
Experience in Marketing (new product development and new channel development)
Extensive Experience in Sales Force Selling and Saleforce Training (gained from training and hand-on-field experience) with organized selling processes using CRM (salesforce.com), i.e. Account Planning and Coverage Execution/Monitoring (Basic Call Procedures, Persuasive Selling Formats, Need benefit Selling, Funnel Selling )
Extensive experience in Demand Forecasting, Territory Planning and Management
Above average knowledge in finance and budgeting; net sales, gross profit, market share and OPEX (P & L) management
Effectively managing product pipelining opportunities from current and prospective customers to ensure that all accounts and prospective clients are covered.
Experience in Pharmaceuticals both OTC and Ethical/ Biosimilar (Generic), FMCG, Nutraceuticals (Food Supplements), Medical Diagnostics Markets (Machines and Reagents for IVD/ BD, Cardio-Pulmo, Ortho & EENT, Consumables/ Supply).
+20 Years of Retail Management: Key Accounts, Modern and General Trade, Wholesaler, major Distributors, Hospital Pharmacy, Chain and Independent Drug Store, Convenient Stores and Depo outlet
In good standing relationship with the retail Industry: SM-Watson Group, Mercury Drug (Retail), South Star Drug and other Drugstore retail outlets (Nationwide)
Formulates strategies and directions aligned with the achievement of corporate objectives
Proficient with Microsoft (Excel, Word, PP, Outlook, CRM & Analytics (Sales and Market Data, Graph & Audit)
Prepares budget, determines incentive schemes and ascertain Key Result Areas (KRAs)/Key Performance Indicators (KPIs)
Leads regular Business Reviews with sales management team to address performance gaps, resolve issues, and identify business opportunities and conduct bi-annual performance appraisal and guide personnel/staff to meet performance standards
Solid experience in Marketing – ABL and BTL Marketing Programs
Experience in Market Research regarding the market, product potential and bus. development
Reviews and approves business proposals, product deals and discounts, trade marketing programs and other business generating initiatives.
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