Senior Manager, Social Media & Influencer Marketing
The success of a company depends on the passionate people we partner with.
Together, let's share our talents.
As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.
We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.
Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.
As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.
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Senior Manager, Social Media & Influencer Marketing
Location: Bridgewater, NJ
At Ceva Animal Health, we're driven by a passion for enhancing the lives of pets, livestock, and their human companions. As a global leader in animal health, our Companion Animal portfolio features beloved brands like Feliway®, ThunderWorks®, and Douxo®.
We're looking for a strategic, creative, and collaborative Senior Manager, Social Media & Influencer Marketing to spearhead the social, influencer, commerce, and reputation strategy for our U.S. Companion Animal brands. Reporting to the Head of Digital & Media, you'll be instrumental in shaping and executing integrated strategies. Your work will directly drive brand awareness, engagement, and commerce through powerful paid and organic social media campaigns, impactful influencer programs, and dedicated community building.
Responsibilities:
- Develop and execute integrated paid and organic social media strategies that directly align with our brand and business objectives.
- Lead channel growth, content planning, and compelling storytelling across key platforms like Instagram, TikTok, Facebook, YouTube, and other emerging channels.
- Guide our internal creative teams in developing engaging, platform-native content that truly resonates with our audience.
- Build, scale, and manage a robust in-house influencer and creator program, spanning macro, micro, and nano-influencers.
- Identify, negotiate, and activate strategic influencer partnerships that authentically align with our brand voice and values.
- Measure and continuously optimize influencer campaigns to boost brand awareness, engagement, and conversions.
- Oversee community management, ensuring a consistent brand voice and fostering meaningful engagement through both proactive outreach and reactive commentary across all platforms.
- Leverage social listening tools to uncover valuable consumer insights, gauge brand sentiment, and gather competitive intelligence.
- Translate these insights into actionable recommendations for our marketing, product development, and customer service teams.
- Monitor brand conversations in real-time and lead crisis management responses, ensuring swift, coordinated, and brand-appropriate communication across all channels.
- Identify and activate innovative social commerce opportunities, including shoppable posts, TikTok Shop, live streaming, and affiliate programs.
- Collaborate closely with our eCommerce and Retail Marketing teams to drive measurable sales directly through social channels.
- Define crucial Key Performance Indicators (KPIs) and provide regular, insightful reports on performance, learnings, and optimization opportunities across all social and influencer programs.
- Continuously refine our marketing efforts by leveraging data-driven insights.
Core Competencies:
- Consumer-focused with a sense of urgency.
- Ambitious, accountable, and data driven.
- Strategic thinker who can shape solutions from complexity.
- Collaborative with empathy and influence without authority.
- Growth Mindset
- See Solutions within Undefined Opportunity
- Enhancing the Standard of Care Focus
- Collaborative and Accountable
- Engage and Develop
Technical Competencies:
- Vision and Approach Development – capability to understand, implement brand strategy.
- Communication – superior communication skills and executive presence.
- Vision and Ambition Implementation – capability to understand the ambition set by management and prioritize it to reach it.
- Ability to Convince – capability to generate trust with internal partners to ensure their motivation and their alignment with the marketing vision by providing active listening and answering their questions.
- Lead and mentor internal team members and agency partners.
- Collaborate cross-functionally with Sales, Regulatory, Legal, Brand Marketing, Veterinary Services and Corporate Affairs.
- Stay on the forefront of social media trends, AI tools, and digital innovations.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree a plus.
- 7+ years of progressive experience in social media, influencer marketing, and community management, preferably within CPG, pet care, or health & wellness industries.
- Minimum of 2 years of direct and/or indirect people management experience, including oversight of agency partners and third-party community managers.
- Proven success developing and executing paid and organic social strategies.
- Experience with social media management, listening, and influencer tools (e.g., Sprinklr, Brandwatch, Hootsuite, Aspire).
- Experience building social commerce strategies and driving conversion.
- Strong leadership, communication, collaboration, and creative problem-solving skills.
Travel:
- Up to 30% travel required, including customer meetings, industry conferences, and occasional international travel.
- This position is eligible for remote work with periodic visits to Ceva offices and events.
- Ceva Animal Health is an equal opportunity employer. We encourage applicants of all backgrounds, including individuals with disabilities and veterans, to apply.
This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties, and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.
*VEVRAA Federal Contractor **Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.
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Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree a plus.
- 7+ years of progressive experience in social media, influencer marketing, and community management, preferably within CPG, pet care, or health & wellness industries.
- Minimum of 2 years of direct and/or indirect people management experience, including oversight of agency partners and third-party community managers.
- Proven success developing and executing paid and organic social strategies.
- Experience with social media management, listening, and influencer tools (e.g., Sprinklr, Brandwatch, Hootsuite, Aspire).
- Experience building social commerce strategies and driving conversion.
- Strong leadership, communication, collaboration, and creative problem-solving skills
