The Role
Covetrus is a global animal health technology and services company dedicated to advancing the world of veterinary medicine. With over 5,500 employees across 19 countries, we are committed to supporting passions, fostering opportunities, and establishing progressive practices.
We are seeking an Omni-Channel marketing professional to join our team on a contract basis. While we prefer this role to be based out of our Northgate office in Brisbane to take advantage of collaboration opportunities, we are flex for this role to be based on the east coast of Australia or in NZ. You will work closely with the marketing team to develop and execute integrated marketing strategies that reach customers across all interaction points such as digital, social, email, physical, and other communication channels while providing training and coaching to the team to develop skills in omni-channel campaigns.
Your main responsibilities will include –
- Leading the design, implementation, and optimisation of omni-channel marketing strategies that align with business goals while developing cross-channel campaigns that drive customer acquisition, engagement, and retention.
- Developing and introducing standardised workflows and best practices to streamline marketing efforts across all channels.
- Analysing customer behaviour and data to identify key touchpoints and gaps in the customer journey and working with teams to design personalised, seamless experiences for customers across all platforms.
- Developing consistent and effective messaging across a variety of channels including email, social media, web, mobile apps, and catalogues whilst also leveraging the strengths of each channel to create cohesive and impactful campaigns.
- Utilising analytics and performance data to monitor campaign success, track KPIs, and adjust strategies to improve results.
- Conducting A/B testing and implement best practices for conversion optimisation.
- Providing insights into competitive strategies, recommending innovative marketing solutions.
- Developing the omni-channel marketing budget, ensuring cost-effective allocation of resources while maximising ROI.
About You
To be successful you will have;
- Bachelor degree in Marketing and/or Business (advantageous) combined with at least five years’ experience in developing omni-channel marketing strategies within a large, complex business.
- Proven experience managing campaigns across a variety of digital and offline channels, including paid media, social media, email marketing, content marketing, and catalogues.
- Strong understanding of customer journey mapping, segmentation, and data analytics.
- Proficiency with marketing automation tools, CRM platforms, Google Analytics, and other digital marketing technologies.
- An ability to look at current technology/systems and adapt strategy to suit current functionality.
- Familiarity with SEO, SEM, and paid media strategies across Google, Facebook, Instagram, LinkedIn, and other platforms.
- The ability to critically evaluate situations and make informed decisions in an autonomous fashion.
- The ability to use your initiative and think ‘outside the box’ for creative solutions.
Why Join Us?
At Covetrus, we’re proud of our family friendly culture and respectful workplace. We embrace diversity in our workforce and encourage applications from like-minded persons from all walks of life. Covetrus team members are eligible to access a suite of fantastic benefits, to help them look after themselves, their family and their beloved pets. These include –
- Generous discounts on our range of animal health food & enrichment products.
- Access to Perkbox/Boost apps for discounts on everyday shopping & amazing health & wellbeing resources.
- Additional leave benefits – annual birthday leave, paid parental leave, & the option to purchase additional leave.
- Flexible hybrid Work From Home options & dog-friendly offices (select roles and locations).
- Free 24/7 access to our Employee Assistance Program.
- Reward & recognition through our quarterly Values Awards and our Service Anniversary Awards.
- Professional development through our Leadership Development & Emerging Leadership courses.
- Access to annual flu vaccinations.
- Annual volunteer days.
Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
