Associate Brand Manager - EUKANUBA
Creve Coeur, MO
Franklin, TN,
New York, NY
Hybrid – (on-site 3 days a week)
Join a team that’s building the future of EUKANUBA in the U.S. — a bold, transformative journey to elevate a premium brand in the pet care space. This role offers a unique opportunity to contribute to something truly impactful, helping to shape the next chapter of EUKANUBA through innovative marketing and commercial strategies.
As Associate Brand Manager, you’ll support brand growth by assisting in the execution of marketing activities and driving performance across retail, digital, and D2C channels. The ideal candidate is passionate about generating demand, eager to learn, and brings hands-on experience in CPG, eCommerce, and digital platforms. You’ll thrive in a fast-paced, collaborative environment where creativity, agility, and resourcefulness are key
What are we looking for?
- Bachelors degree in Marketing, Business, and Sales required. MBA Preferred
- 4+ years of previous Marketing experience.
- 3+ years of experience in demand generation within CPG, with a strong understanding of the 4Ps: Product, Placement, Promotion, and Price
- Demonstrated ability to support and execute marketing campaigns and product launches with excellence
- Strong analytical skills with a proven ability to extract insights and translate them into actionable strategies
- Familiarity with D2C fundamentals and an interest in influencer marketing and loyalty programs
- Collaborative mindset with the ability to build strong relationships across teams and partners
- Passion for consumer insights, storytelling, and brand building
- Experience with tools such as Shopify, Amazon, CRM platforms, and emerging digital technologies is a plus
What would be your key responsibilities?
- Support the execution of brand strategies and in-market plans to help deliver sales, GM, and profit targets
- Assist in the development and rollout of integrated marketing plans across digital, retail, and D2C channels
- Collaborate cross-functionally to help coordinate and implement marketing programs and campaigns
- Leverage strong analytical skills to monitor performance, generate insights, and inform decision-making
- Play a key role in executing go-to-market plans, including distribution expansion, display, and consumer promotions
- Contribute to content development and digital asset creation for paid media, social, and owned channels
- Bring curiosity and enthusiasm for digital tools, content performance metrics, and reporting
- Partner with teams across research, sales, supply chain, and legal to support product launches and campaigns
- Track and analyze sales performance, market share, and competitive activity in collaboration with category and sales ops
- Develop and maintain a monthly “State of Brand Health” report with insights and recommendations
- Assist in managing the marketing budget, including forecasting and ROI-based allocation
What can you expect from Mars?
- Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars does not sponsor visas for this role
This position is not eligible for relocation benefits.
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