The purpose of this role of Royal Canin Korea is to ensure the e-merchandising and recommendation of Royal Canin products by partnering with a variety of online customers and channels. This position plays an important role in driving sales and growing category in the digital space.
Key Responsibilities
1. Lead retail media strategies and maximize growth opportunities for media execution based on a deep understanding of digital touch points and channels.
2. Continuously evolve media planning and execution across CPC, SEM, SEO, and display banners for conversion
3. Develop and manage digital content through strategic planning, production, and performance analysis.
4. Collaborate with e-commerce and marketing team on campaigns, content, landing pages and retargeting strategies to ensure brand consistency.
5. Cultivate strong relationships with media/content agencies to set campaign objectives, review performance against KPIs, and identify opportunities for efficiency.
6. Manage media budget allocation, monitoring and reporting for assigned campaigns ownership.
7. Analyze performance metrics and provide periodic reports on campaign and media effectiveness.
