Internal Medicine Brand Manager

Elanco • Full-time • CA - Mississauga, Canada • 1d ago

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role: Brand Manager

The role of the Brand Manager is to build Elanco’s portfolio of brands with insights from the marketplace, and act as the bridge between our customers, our stakeholders and our products. The Brand Manager focuses on delivering competitive strategies and exemplary execution that will enable Elanco to succeed.

This position is responsible to drive implementation of marketing strategies and playbooks within the Canadian affiliate in addition to provide input and feedback to the international brand team.

Brand Managers consistently demonstrate Elanco’s Behavioral Pillars: Involve, Deliver, Innovate and Own, and a strong link to the Global Brand Teams (GBT), local Marketing, Sales & Technical, the Director of Pet Health Sales, Canada and the Director of Marketing, Canada.

Your Responsibilities:

Business Ownership

Manages OPEX budgets independently
Manages SKU level forecasting with financial liaison, participates in monthly supply meetings and S&OP meetings
Supports business plan process
Follows brand standards and acts on marketing guidelines and customer objectives from GBT (Global Brand Team)
Keeps up to date and provides clear understanding of relevant market dynamics and plays an active role in knowledge transfer to sales & technical teams

Strategy Development & Execution

Metrics/Measurement - Gathers data for KPIs and Metric analysis for brands and programs under the portfolio. Uses such information to drive continual improvements for the brand or programs as well as gain yearly program approval from pricing committee
Develops and/or executes strategies/brand plans- Works with strategic plans developed by Global Marketing for global brands, develops local brand strategy, creates and executes local portfolio strategy and tactics (with Sales & Technical) with considerations for both global and local strategic frameworks. Can independently lead local strategic direction for brands.
Leads pricing for launch brands. Provides input for yearly price increases for brands within the portfolio
Ensure that the marketing communications, sales strategies, and promotions are designed to attain sales goal and other commercial objectives (e.g. market share and profitability).
Work cross functionally to ensure programs and projects drive achievement of Sales Targets in line with specific objectives as identified in the annual brand and category plans as relevant
Connects with Global Marketing to provide shared learnings, feedback, and questions

Brand Development

Uses brand strategy/playbooks to localize campaign and messaging for relevant brands
Develops thorough understanding and insights on various communication platforms and channels, including but not limited to digital, print

Insights and Analytics

Gathers data on customers and competitors and the local environment to develop competitive analysis
Works with analytics team members as needed to gather data and develop dashboards
Gather and analyze market and customer sales data to develop a strong understanding of brand trends (including the competition) to influence brand plans and commercial planning forecasts.

Marketing Execution

Develops, and executes the brand implementation plan which includes – Omnichannel marketing, media planning (when required), customer journeys, and agency management
Creates promotional or educational materials, including steering through an electronic document management system ex. PromoMats
Manages PromoMats and other regulatory/legal approvals
Works with sales & technical teams to cascade messages and create training content
Presents marketing material and brand strategy to the sales team during relevant cycle calls and during National Business Meetings.
Work on programs that pertain to the brand and also to the broader pet health portfolio as requested
Build positive relationships with relevant internal (e.g. digital marketer, sales, legal, regulatory) and external customers (including but not limited to advertising agencies, key vendors, industry organizations/groups)

What You Need to Succeed (minimum qualifications):

Education: Bachelor’s degree, Marketing/Business preferred
Experience: 4+ years of experience in Sales or Marketing (less experienced individuals can apply, pay will be reflective of experience)
Effective communication skills - both oral and written -, and able to adapt style to suit different audiences to demonstrate excellent interpersonal and influence skills
Exemplary team and individual work ethics. Ability to work effectively within cross-functional and cross-geographical teams. Ability to work independently, set priorities, multi-task and remain focused
Driven, action-oriented and disciplined
Business/financial acumen. Strong analytical and problem-solving skills.
Fluent English language skills (oral and written)
Knowledge of PC package tools, including but not limited to: word-processing (Word), Spreadsheets (Excel) and Presentations (PowerPoint).

What will give you a competitive edge (preferred qualifications):

Demonstrated ability to manage complex projects and project management tools
Demonstrated ability to establish business relationships internally in Elanco and externally with vendors/external collaborators
Demonstrated learning agility and ability to manage complexity
Knowledge of pet health business

Additional Information:

Travel: 10% - Passport Required
Location: Work from Mississauga office will be required - 30 days per quarter.

Don’t meet every single requirement? Studies have shown underrecognized groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco Benefits and Perks:

The expected base salary for this position ranges from $67,000 to $112,000. The actual base salary offered may vary based on the successful candidate’s qualifications, including education and experience. Additionally, Elanco offers a comprehensive benefit program to eligible employees. The compensation package is subject to change, and the actual base salary could be higher or lower than the range described above.

Competitive Sales Bonus program
Comprehensive health and dental insurance plan options
Retirement savings program
Employee Stock Purchase Plan
Holiday closure
Fleet program
Driver training
High value recognition programs

Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‑related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer.

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status