Brand Manager, Calming & Cross-Portfolio

CEVA SANTE ANIMALE • Bridgewater, NJ, US • 1w ago

Brand Manager, Calming & Cross-Portfolio

The success of a company depends on the passionate people we partner with.

Together, let's share our talents.

As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.

We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.

Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.

As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.

Your missions :

Brand Manager, Calming & Cross-Portfolio

Job Summary and Purpose:

Ceva North America is seeking a dynamic and experienced Brand Manager to lead key initiatives within our Calming portfolio, including strategy and execution for the canine calming business. This role also serves as the cross‑portfolio lead for select calming initiatives spanning both canine and feline (e.g., Calm Clinic). In addition, this role provides support across portfolio initiatives as needed.

This position requires a brand marketer with proven expertise, strong strategic thinking, and the ability to independently drive programs that strengthen our calming leadership, enhance customer engagement, and deliver meaningful business results. This person should be curious, proactive, analytical, and comfortable stepping up to lead projects and workstreams, while also operating as a collaborative team player in a cross-functional environment.

Responsibilities and Key Duties:

Lead Calming Strategy & Execution (Inline + Pipeline)

·Lead strategic planning and execution for the canine-calling business, across in line brands and future pipeline innovations.

·Translate customer and market insights into actionable growth strategies and commercialization plans.

·Manage annual planning, business performance analysis, forecasting, and budget stewardship with strong accountability and an eye towards continuous improvement and optimization.

Cross-Portfolio Calming Support and Special Projects

·Support selected cross-portfolio calming initiatives spanning canine and feline, based on business priorities.

·Contribute to special projects and broader Companion Animal marketing initiatives where additional leadership, coordination, or execution support is needed.

·Demonstrate flexibility and a strong team-first mindset in balancing core brand ownership with broader business needs.

Integrated Marketing and Customer Activation

·Partner with commercial teams to translate brand strategy into customer-facing plans and execution.

·Create high quality marketing materials (e.g., sales tools, digital assets, brochures, social content, educational resources).

·Manage project workflows with precision and use insights, analytics, and competitive trends to inform and optimize programs.

Business Performance and Planning

·Support annual planning, forecasting, budget management, and ongoing business.

·Track KPIs and business performance to identify learnings and drive continuous improvement.

·Partner cross-functionally to ensure alignment between brand priorities, commercial plans, and operational execution.

Cross Functional Collaboration and Ways of Working

·Build strong partnerships with internal commercial and operational teams to ensure alignment on priorities and deliver seamless execution across initiatives.

·Manage relationships with agency partners, external vendors, and internal creative resources to deliver high quality, on time outputs.

·Show curiosity and initiative in identifying opportunities, solving problems, and moving work forward with limited direction.

·Step up to lead projects and workstreams when needed, bringing energy, ownership, and a collaborative approach.

·Operate as a self-starter who is comfortable working independently while also contributing as a strong team player.

Core Competencies:

·Shape Solutions out of Complexity

·Client focus

·Collaborate with Empathy

·Engage and Develop

·Drive Ambition and Accountability

·Influence Others

·Acts with urgency, curious, anticipates needs, insight-driven and ensures projects are completed accurately and on time.

·Ability to quickly synthesize information and direction

·Ability to work independently to lead projects and workstreams in a productive way with a strong ownership mindset

Technical / Functional Competencies:

·Customer Experience Across Audiences (Professional, Consumer)

·Brand Planning and Strategic Thinking

·Campaign Development & Execution

·Digital & Traditional Marketing Expertise

·Business Performance Management, including KPI Tracking, Analysis and Forecasting to Ensure Data‑Driven Decision Making

·Strong Communication & Collaboration

·Budget & Vendor Management

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field.
4–5+ years of hands‑on marketing experience; OTC experience strongly preferred. Veterinary and animal health experience considered.
Demonstrated success in managing multi‑channel marketing initiatives from concept to execution.
Strong project management with the ability to independently manage priorities and deadlines.
Highly adaptable, results‑driven, and able to thrive in a fast‑paced environment.
Comfort working with data, insights, and business metrics to guide decisions.

Travel Required:

This role requires approximately 10% travel, with a high concentration of customer meetings and industry conferences in Q1.

This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.

*VEVRAA Federal Contractor

**Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.

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Your profile :

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field.
4–5+ years of hands‑on marketing experience; OTC experience strongly preferred. Veterinary and animal health experience considered.
Demonstrated success in managing multi‑channel marketing initiatives from concept to execution.
Strong project management with the ability to independently manage priorities and deadlines.
Highly adaptable, results‑driven, and able to thrive in a fast‑paced environment.
Comfort working with data, insights, and business metrics to guide decisions.

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