Technical Sales Representative - California
Cultiva is hiring a
Technical Sales Representative to drive sales across California’s specialty crop market. This independent, field-based role is ideal for a motivated professional with a hunter mentality, strong grower relationships, and technical expertise in biostimulants and specialty crops. You’ll be responsible for achieving sales targets, developing new business, supporting distributor partners, and serving as a technical resource to growers across the region.
About Us
Cultiva is an AgTech innovator specializing in plant cuticle health. Our flagship product, Parka, powered by our patented SureSeal technology, helps growers reduce fruit cracking, improve stress tolerance, and deliver higher quality, longer-lasting produce. With a growing footprint in California, Cultiva is expanding rapidly and offering exciting career growth opportunities. We’re a collaborative, fast-moving team backed by proven products, strong customer demand, and a clear vision for growth.
What You’ll Do
- Build and manage relationships with specialty crop growers and distributor partners in California
- Prospect and close new business to expand market share across multiple crops including citrus, stone fruit, cherries and table grapes.
- Deliver technical expertise to growers and distributor teams, positioning Cultiva as a trusted partner in crop solutions
- Collaborate with technical team to execute product demonstrations and field trials
- Representing the company in industry trade shows and conducting promotional activities
- Manage sales pipeline from start to finish
- Train distributor staff on Cultiva technologies and applications
What You Bring
- Bachelor’s degree in agriculture or related field
- 5-7 years of ag sales experience, ideally in biostimulants, ag biotechnology, or specialty crop inputs
- Strong sales hunter mentality with a proven ability to develop new business
- PCA or CCA license (preferred)
- Existing grower relationships and industry network in California
- Ability to communicate technical concepts clearly across multiple audiences
- Entrepreneurial, self-motivated, and highly collaborative personality
Physical Demands: In addition to typical office work demands, you must be able to operate a motor vehicle safely for long distances, travel by aircraft, and work outdoors in very hot, very cold or otherwise inclement weather. Must be able to lift 40 pounds.
Travel Expectations: Up to 40% overnight including minimal travel outside of territory for region and company-wide meetings.
Compensation & Benefits
- Very competitive salary and bonus potential
- Health, dental, and retirement/401K with match
- PTO - Sick leave and Vacation
- Equity plan
- Company vehicle & all expenses covered
