New Products Marketing Manager

CEVA SANTE ANIMALE • Bridgewater, NJ, US • 2w ago

New Products Marketing Manager

The success of a company depends on the passionate people we partner with.

Together, let's share our talents.

As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.

We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.

Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.

As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.

Your missions :

New Products Marketing Manager

Bridgewater, NJ

Ceva is looking for a passionate and strategic New Products Marketing Manager to spearhead crucial commercial launches in the U.S. In this role, you'll be responsible for developing and executing comprehensive marketing strategies for new product introductions. This involves identifying unmet customer needs and collaborating closely with various teams, including Global Product Development, Global Franchise, R&D, Legal, and Regulatory, to build and launch new products. You'll also work with U.S. brand teams to create effective go-to-market strategies that drive product adoption in the U.S. market. You'll play a key role in developing the product roadmap, marketing strategy, competitive pricing, positioning, and messaging for all new products. A core expectation of this position is to learn and execute Ceva's new product development (NPD) process from inception through launch in the U.S. market.

Responsibilities:

Own all facets of launching a product with excellence. From early evaluation of product concept to commercial launch execution.
Collaborate with Global Franchise Marketing, Product Development, Regulatory and Commercial Teams to ensure market readiness and successful product development.
Lead the U.S. marketing strategy for new product launches, ensuring alignment with business objectives across the global organization.
Support market research, competitive analysis, and customer insights to identify opportunities and define product positioning and messaging.
Develop compelling product value propositions to effectively communicate value to veterinarians, producers, and pet owners.
Consult the US brand team to create and implement marketing launch campaigns, sales enablement tools, and promotional strategies.
Partner with Learning and Development implement training materials and support customer engagement efforts.
Communicate new product marketing plans, product updates, and key performance metrics to leadership and stakeholders.
Define, track, and report on key performance indicators (KPIs) to measure success and return on investment of new product launches and overall marketing efforts.
Provide recommendations for product lifecycle management and future innovations.
Learn, implement, and optimize Ceva's New Product Development (NPD) process.
Maintain a deep and current understanding of the companion animal health industry, including market trends, competitive landscape, and evolving needs of veterinary professionals and pet owners.

Core Competencies:

Growth Mindset
See Solutions within Undefined Opportunity
Enhancing the Standard of Care Focus
Collaborative and Accountable
Engage and Develop
Drive Ambition

Technical Competencies:

Vision and Approach Development – capability to understand, implement brand strategy.
Market Knowledge and Business Acumen – capability to collect and understand market and customer information to perform the job. Understand insights that can translate to effective communication.
Communication – superior communication skills and executive presence.
Vision and Ambition Implementation – capability to understand the ambition set by management and prioritize it to reach it.
Ability to Convince – capability to generate trust with internal partners to ensure their motivation and their alignment with the marketing vision by providing active listening and answering their questions.

Qualifications:

Education: Bachelor’s degree in marketing, Business, or related field required. MBA preferred.
Work experience: 5+ years of new products marketing and/or brand marketing experience, including a strong background in developing and executing marketing strategy and plans.
Relevant Animal Health experience preferred.

Travel:

Estimated 10% - 20% domestic travel is required, depending on location. Some international travel may be required

This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties, and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business

*VEVRAA Federal Contractor **Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.

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Your profile :

Qualifications:

Education: Bachelor’s degree in marketing, Business, or related field required. MBA preferred.
Work experience: 5+ years of new products marketing and/or brand marketing experience, including a strong background in developing and executing marketing strategy and plans.
Relevant Animal Health experience preferred.