Location: West Chester, Pennsylvania or Lenexa, Kansas
In-person or Hybrid
The Holganix team is searching for a Marketing Director to lead our brand and growth strategy across our agriculture and sustainability markets.
At Holganix, we revolutionize the way the world grows by manufacturing and distributing a liquid microbial solution (think of it as a probiotic for soil) to primarily farmers (but also landscapers, golf courses, and performance turf users) across America and Canada. Our solution dramatically increases soil health, ultimately improving crop yield and reducing the need for other inputs like fertilizer, pesticides, and water. Additionally, our solution significantly impacts carbon sequestration in the soil and improves the carbon intensity score of a crop.
We strive to be a diverse and connected team of humble and confident problem solvers who are excited as our team and mission grow! Thanks to our farmers, we are growing fast, and you’ll be at the center of helping us scale operations and streamline our internal infrastructure.
More About You
Honest and trustworthy creator who loves to get involved in a mission for good and lead the crowd from the front of the pack. A driven and enthusiastic learner looking for an opportunity to maximize impact. Loves working as part of a team and driving efficiency. Excited to roll up their sleeves and get to work in a fast-paced environment.
What have you accomplished in previous positions? Here are some of the items we are looking for:
• You have successfully launched new products or services into new regions, markets, or customer segments
• You’ve built or transformed brands-creating compelling narratives and campaigns that connect with audiences emotionally and drive measurable growth.
• You have scaled marketing functions within growing companies-building systems, processes, and teams.
• You’ve worked closely with cross-functional teams (sales, product, operations, agronomy, and leadership) to ensure tight alignment between messaging, execution, and company goals.
• You have successfully managed internal stakeholders and external vendors/agencies to deliver high-impact campaigns on time and within budget.
• You have experience helping brands enter or grow within mission-driven industries such as agriculture, sustainability, health, or clean technology.
• You have managed marketing budgets of at least seven figures demonstrating fiscal responsibility and prioritization.
Job Description
• Develop and own Holganix’s marketing strategy for its agriculture, sustainability, and turf business units.
• Lead execution of that strategy across all channels: digital, social, events, PR, and more.
• Mentor and guide a growing marketing team to deliver high-impact campaigns and materials
• Collaborate cross-functionally with sales, agronomy, data, and other departments to align messaging and drive measurable growth.
• Oversee creative content strategy - including case studies, blogs, video, podcasts, newsletters, PR, and social media.
• Lead brand development efforts to ensure consistency, relevance, and resonance in all touchpoints
• Exceptional storytelling skills, especially in science- or mission-driven industries (agriculture, sustainability, health, etc.).
• Strong project management skills and attention to detail-able to juggle multiple priorities.
• Manage marketing analytics and ROI reporting to optimize campaigns and budget spend
• Manage external vendors, freelancers, and agencies to deliver polished, brand-right assets
• Attend national and regional tradeshows, and other events, when appropriate
• Develop internal communications and executive content with the Chief of Staff and leadership team
Job Requirements
• 7-10+ years in marketing, with 3+ years in a leadership role
• Industry experience in agriculture (growing up on a farm counts!) or sustainability
• Strong communication and storytelling skills
• Proven ability to lead campaigns from idea to execution to optimization
• Experience in brand, digital and content marketing
• Excellent written and oral communication skills; ability to communicate effectively with small and large groups.
• Experience with CRM and content platforms (We use HubSpot), design tools (We use Canva primarily), and project management software (we use Monday.com).
• Proficient with Microsoft Outlook, Word, Excel, PowerPoint, Teams, etc.
• Bachelor's degree in Marketing, Communications, Business, or related field
• Willingness to travel for events and team collaboration
• Valid Driver’s License
More About Us
• We have a patented process to create the most diverse microbial soil solution on the market. The data and studies show remarkable results as Holganix solution restores life to soil.
• We are committed to developing sustainable agriculture. For us, that means crafting products by nature for nature. It also means helping farmers build more profitable farms and more profitable soils. Farmers get a return on using our products in just one season, all while building the long-term health of their soil so they leave their land better than how they inherited it.
• We are hyper-focused on integrity and trust. Farmers have been sold a lot of snake oil and we are fanatically committed to providing honest data, honest testimonials, and transparency.
• Gratitude is at the center of everything we do. As a team, we recognize the abundance of opportunity around us and are dedicated to focusing on all of the things around us for which we can be thankful.
• We work in a dedicated fashion to develop our teams and ourselves with high levels of transparency, creativity, positivity, and curiosity. We are learners and creators who use an ever-evolving set of tools to help us develop as humans and make our teams more efficient and fun.
• The folks we partner with should fit our core values. These core values include:
o Gratitude - An attitude of gratitude builds resiliency, creativity, and opportunity. When faced with difficulty, we ask “what is the gift in this?”
o Flow - Flow is living with trust, hope, and joy. We focus on what we’re for, not what we’re against, keeping obstacles (the “rocks in the flow”) out of the way.
o Love - We love what we do, who we do it for (partners, planet, stakeholders), and who we do it with.
o Creator Mindset - We are a community of creators, not passengers, nor victims. We ask, “what do we want?” and then make it happen.
o Win-Win - We value the success of each other and our partners as much as our own. We persist in uncovering that “extra something” that ensures a meaningful win for everyone. Collaboration, openness, and abundance drive us forward to create shared success for all.
Benefits and Perks
Holganix offers competitive, employer supported benefit plans including health, dental, vision, a 401k with a 3% employer contribution, parental leave, education benefits and life insurance. We are relentless in looking for ways to improve our employees’ lives, in and out of the office, so these plans are ever improving, be sure to ask more! We believe in hiring great people that make good decisions. We trust that you will dress the part when the situation arises (and we love our t-shirts too!). We are a community and family-oriented culture--it’s in our roots. We embrace ad-hoc lunches and healthy engagement with our families, friends, pets, and little ones.
