Head of Marketing & Technical – Swine Business Unit
The success of a company depends on the passionate people we partner with.
Together, let's share our talents.
As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.
We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.
Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.
As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.
Your
missions :
As Head of Marketing
& Technical – Swine Business Unit, you play a central role in defining,
steering and executing the BU’s marketing and technical strategy.
Reporting to the BU Director, you lead and manage a team of three
Product/Range Managers, whom you guide around a clear, structured and
ambitious vision. You are responsible for portfolio performance, marketing
excellence and the operational execution of plans in the field.
Your objective: accelerate
growth, strengthen product value and deploy innovative, structured and results‑driven
marketing, aligned with market expectations and strategic priorities.
Main Responsibilities
Marketing & Technical Strategy Development
- Build the portfolio strategy in line with BU and
Corporate objectives.
- Prioritise investments across products, segments
and channels.
- Define clear success indicators (KPIs) for each
initiative.
- Identify and prioritise growth opportunities.
- Anticipate market changes and recommend the
necessary adjustments.
Team Leadership & Management
- Lead, develop and empower three Range Managers.
- Provide a clear vision, structure
responsibilities and set priorities.
- Implement processes, team routines and
performance‑driven management.
- Ensure each product range has a complete, results‑oriented
marketing & technical plan.
Performance Management & Execution
- Monitor key business KPIs: revenue, margin,
market share, profitability and field adoption.
- Analyse gaps and implement rapid corrective
actions.
- Guarantee strong field execution of marketing and
technical plans in collaboration with sales teams.
- Organise regular performance reviews.
Marketing Excellence & Innovation
- Strengthen marketing and business orientation
over technical orientation.
- Develop creative and differentiating approaches.
- Propose innovative, “out of the box” solutions.
- Ensure the quality, relevance and consistency of
all materials, content and training.
Field Credibility & Expertise
- Ensure the accuracy and consistency of marketing
and technical messaging.
- Contribute to salesforce development through
internal training.
- Develop external training programs for customers.
- Participate in professional events: trade
fairs, congresses, symposiums.
- Maintain active market and innovation monitoring.
Cross‑Functional Coordination
- Work closely with: Sales teams, KAM, Finance,
SFE, Supply/SRC, Regulatory and Quality teams.
- Ensure smooth alignment between strategy, product
availability and field execution.
Corporate Relations & Influence
- Maintain active collaboration with Corporate and
Zone teams.
- Share market insights to influence strategic
projects and future developments.
Your
profile :
Education
- Master’s degree in Marketing, Business School or
equivalent.
- Veterinary background or experience is a plus,
but not essential.
Experience
- At least 5 years of marketing experience (Marketing Manager, Product Manager, Brand Manager…) ideally within:
Animal
health, Pet food, Human
health, Agri‑food
or livestock sectors.
- Proven experience in team management and
leadership.
- Demonstrated experience in business performance
management and operational strategy deployment.
Key Competencies
- Strong marketing, business and customer
orientation.
- Strategic vision with strong structuring skills
(processes, KPIs, action plans).
- Execution‑driven mindset, results orientation,
rigor and efficiency.
- Curiosity, creativity, innovation, ability to
challenge existing practices.
- Capacity to propose creative solutions in a budget‑constrained
environment.
- Positive leadership: ability to engage, motivate
and empower teams.
- Excellent communication, influencing and project
management skills.
- Fluent French and operational English (written and spoken).
Location: Libourne (33) – regular travel,
particularly in Western France.
Why Join Us?
- A strategic and cross‑functional role at the
heart of the Swine BU.
- Direct management of a team of 3 Range Managers.
- Significant autonomy to shape and elevate
marketing & business approaches.
- The opportunity to innovate in a dynamic and
evolving environment.
