\r\n\r\nJob ID: R2000608951 \r\n \r\n\r\nJob Description:\r\n\r\n \r\n\r\nCome make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.\r\n \r\n\r\nAt Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. \r\n\r\n \r\n\r\nThe Impact You'll Make\r\n\r\n \r\n\r\nDo you like words? Specifically imagining them, typing them, sorting them into brilliant, engaging sentences and to be seen by millions of Canadians? Then this part-time contract role (20 hours/week) is the role for you. Loblaw Social Centre of Excellence is currently looking for a Copywriter to join our social team, focusing on our Control Brands portfolio (President’s Choice, no name and PC Optimum). We’re looking for a storyteller—someone who can take an insight and craft a compelling and relatable narrative that will get someone to click.\r\n\r\n \r\n\r\nIf this feels like it’s you, raise your hand. You are passionate about being part of a team that delivers share-worthy creative. As a Copywriter, you thrive on taking an idea and making it engaging without forgetting the fun! But above all, you make it all relevant to each channel’s audience. You understand what makes for clutter-cutting content and you are driven by results. Whether it's a standalone communication or part of a larger campaign, you can distill information and trends to craft a message that continues to surprise and delight our audience. You're a team player and collaborator who wants to take all the most engaging ideas for compelling conversations.\r\n\r\n \r\n\r\nIf you are passionate about unique, imaginative, fun ideas, excited about working on some of Canada’s most trusted and most recognized brands, and if you thrive in an engaging, fast-paced environment, we’d like to meet you. Like now.\r\n\r\n \r\n\r\nWhat You'll Do\r\n\r\n\r\n\tHandle all aspects of copywriting (strategize, ideate, conceptualize, message strategy, write, edit), collaborating with Associate Creative Director as needed\r\n\tLead presentations of creative concepts and messaging to various marketing teams and Senior Management\r\n\tIncorporate research findings provided by the consumer insights team to ensure concepts are insights-driven\r\n\tKeep abreast of social and advertising trends, consumer surveys and other data regarding marketing specific to goods and services\r\n\tUse organizational skills to maintain systems/processes that provide structure to workflow of copy within the creative department\r\n\tContribute to the creative process, by generating ideas for marketing initiatives\r\n\tAdjust writing tone, language and message to address different channels based on audiences and insights\r\n\r\n\r\n \r\n\r\nWhat You’ll Bring\r\n\r\n\r\n\tMinimum 5+ years’ experience copywriting, advertising or communications, ideally in an agency environment\r\n\tExtreme attention to detail, strong organizational skills and ability to use minimal character counts to maximum effect\r\n\tUnderstanding of industry best practices and expertise in social content creation and digital marketing\r\n\tAbility to work in a fast-paced environment with multiple projects\r\n\tConfident in presenting and articulating their work\r\n\tTeam player – able to collaborate with all levels of internal and external partners\r\n\tAbility to present and justify creative ideas and concepts\r\n\tKnowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape\r\n\tA passion for big idea thinking and telling stories\r\n\r\n\r\n \r\n\r\nOur commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.\r\n\r\n \r\n\r\nIf you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.\r\n \r\n\r\nWe have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. \r\n \r\n \r\n\r\nPlease Note:\r\nCandidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.\r\n
