\r\n\r\nJob ID: R2000622111 \r\n \r\n\r\nJob Description:\r\n\r\n \r\n\r\nWe are seeking a detail-oriented and analytical Social Media Specialist to join our team. This role is crucial for driving our social media strategy through data-driven insights and optimization. As a Social Media Specialist, you will be responsible for day-to-day reporting, analyzing social media performance, and interpreting data to guide our strategy. Your expertise in understanding social media platforms like Meta, TikTok, and others will be fundamental to refining our approach and enhancing our brand presence.\r\n\r\n \r\n\r\nResponsibilities:\r\n\r\n\r\n\tManage overall day-to-day operations of brand social media channels, including content scheduling, posting, and moderation.\r\n\tPost relevant social media content to optimize engagement with fans and followers to drive brand loyalty and brand resonance.\r\n\tShow measurable results in community engagement and growth.\r\n\tServe as the main point of contact for our local social media strategy. Collaborate with internal teams to align social media efforts with broader marketing goals and regional needs.\r\n\tUtilize social media data and metrics for analyzing trends, monitoring performance, and optimizing strategies.\r\n\tStay up-to-date with industry trends, best practices, and emerging social media platforms\r\n\tContinuously analyze competitors and identify opportunities to strengthen our social media strategies and ways to improve.\r\n\tStay informed about relevant social media regulations and guidelines to ensure compliance.\r\n\tBring a social activation to life, leading through each stage from strategy and planning, to execution and reporting\r\n\tWork in collaboration with enterprise teams (brand marketing, creative and content) to develop compelling social creative\r\n\r\n\r\n \r\n\r\nQualifications:\r\n\r\n\r\n\tPost-secondary education equivalent to a college diploma or university degree in marketing, media, or a related field\r\n\tProven community management experience\r\n\tDemonstrated social media expertise from strategy through execution.\r\n\tDeep understanding of social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.)\r\n\tWorking knowledge of social media tools (Social Studio, Meta Business Suite)\r\n\tExcellent writing and editing skills\r\n\tExercise sound judgment to issue resolution of day-to-day operational challenges\r\n\tAbility to work with autonomy, follow instructions and work as part of an integrated team\r\n\tExperience with both paid and organic social is an asset\r\n\tAbility to execute with flawless detail while keeping visibility of the broader strategy\r\n\r\n\r\n \r\n\r\nOur commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.\r\n\r\n \r\n\r\nIf you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.\r\n \r\n\r\nWe have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. \r\n \r\n \r\n\r\nPlease Note:\r\nCandidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.\r\n
