\r\n\r\nJob ID: R2000622232 \r\n \r\n\r\nJob Description:\r\n\r\n \r\n\r\nThe Senior Product Manager translates control brand strategies into category product plans, that deliver both innovation and base business growth to drive sales, profit, and customer loyalty. The PM is responsible for working across a wide eco-system of stakeholders to build control brand programs that drive the business end to end from strategy to tactics. The PM will facilitate alignment across a director stakeholder team, including category directors and sourcing directors, while also managing and prioritizing the workflow across an extensive internal support team and external vendor stakeholders. The PM will also manage, coach, and develop their team and provide direction on day-to-day tasks. \r\n\r\n \r\n\r\nWhat You Will Do: \r\n\r\n\r\n\t Strategic Planning and Execution: Builds and sets financial targets for a 2-year control brand category strategy, while implementing against the strategy with excellence, achieving sales, margin and control brand penetration OKRs on annual basis. \r\n\tInnovation: Deliver on Sales from New with end-to-end product lifecycle management. This includes: (i) developing strategic rationale and business cases for new product development (including financial feasibility assessment, supplier negotiation and selection, finalizing product and packaging features and developing sales projections), (ii) providing pricing, marketing, merchandising and promotions launch support recommendations; and (iii) leading the APM team in project management to deliver on time and on cost. \r\n\tBase Business Management to maintain CB penetration: Utilize internal and external financial metrics to compile, analyze and monitor sales results to recommend corrective actions and identify opportunities across total business to optimize sales, margin and availability. Execution of savings and supply initiatives to action recommendations identified via assessment process noted \r\n\tStakeholder Management across Director level peers: The PM will facilitate alignment across a director stakeholder team, including, but not limited to, the multiple category directors and sourcing directors that for each of the categories under the PM’s portfolio. \r\n\tPrioritization and Workflow Management across internal and external support: Managing and prioritizing the workflow across an extensive internal support team, including product development, quality assurance, regulatory affairs, packaging design agency, supply chain and marketing. Day to day management of all vendor relationships (can range from 30-100 vendors per PM) to deliver on innovation and base business plans and ensure that vendors deliver on time and on cost within Loblaw Brand guidelines. This scope also includes facilitating forward looking innovation sessions with vendors to unlock future and first to market innovation \r\n\tTeam Management: Coaching and talent development for direct report(s) \r\n\tPackaging Excellence: From brief to agency, leadership of 20+ packaging projects per year, with accountability for best in class design and leadership approvals. \r\n\tMarketing Support and Briefing to drive customer acquisition: Brief marketing and support execution to ensure that go-to-market messaging is optimized for products under development across all marketing programs, including Insider’s. \r\n\tOther duties as assigned. \r\n\r\n\r\n \r\n\r\nWhat You Will Bring:\r\n\r\n\r\n\t 5-7 years' related experience (preferably in a corporate food, packaged goods environment). \r\n\tExceptional analytical skills used to assess current Control Brand performance as well as forecast sales, penetration, etc. \r\n\tNaturally proactive with a high degree of self-discipline and organization skills in order to manage numerous overlapping projects and deadlines. \r\n\tSuperior interpersonal and formal presentation skills to influence suppliers, senior management, and colleagues to accept business recommendations. \r\n\tLateral thinker who considers financial, technical, and marketing parameters in order to introduce innovative products to the marketplace. \r\n\tExperienced in vendor management determining vendor capabilities to handle capacity, volume, demand, quality issues etc. \r\n\tCreative and strong negotiation skills are required with increased knowledge of the market and financial analysis to support the claims. \r\n\tStrong business acumen, including PnL management, core understanding of financial metrics and business drivers \r\n\tAbility to coach and mentor direct reports and team with a focus on people development \r\n\r\n\r\n \r\n\r\nKey Measures (Performance indicators): \r\n\r\n\r\n\t Control brand sales, penetration, and margin \r\n\tIncremental profitability to the enterprise \r\n\tBrand Health \r\n\tSales from New and associated in-year product launch targets \r\n\tInsider’s delivery and growth \r\n\tGrowth in market share \r\n\tCustomer acquisition \r\n\r\n\r\n \r\n\r\n \r\n\r\nOur commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.\r\n\r\n \r\n\r\nIf you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.\r\n \r\n\r\nWe have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. \r\n\r\n \r\nPlease Note:\r\nCandidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.\r\n
