\r\n\r\nJob ID: R2000602696 \r\n \r\n\r\nJob Description:\r\n\r\n \r\n\r\nThe Senior Manager, Strategic Insights will be responsible for leading a high-impact insights team that brings the voice of the customer, market, and competitive environment into strategic decision-making. This role will play a pivotal part in shaping the company’s growth agenda—translating complex data into actionable recommendations that drive business outcomes in merchandising, marketing, loyalty, digital, and store experience.\r\n\r\n \r\n\r\nKey Responsibilities\r\n\r\n\r\n\tStrategic Leadership: Lead the insights agenda to deliver strategic directions to support enterprise priorities—growth, customer loyalty, affordability, and innovation.\r\n\tCustomer & Market Research: Oversee design, execution, and analysis of primary and secondary research, ensuring insights reflect Canada’s multicultural customer base.\r\n\tAdvanced Analytics: Partner with data science, category management, and loyalty teams to uncover deep behavioral, attitudinal, and trend insights.\r\n\tConsultative Influence: Lead projects and act as a trusted advisor to senior leadership, framing insights to inform decisions on assortment, pricing, brand positioning, and experience design.\r\n\tTeam Leadership: Coach and mentor a team of insights professionals; foster a culture of curiosity, collaboration, and evidence-based decision-making.\r\n\tInnovation Scanning: Monitor grocery, retail, and consumer trends (including digital adoption, health/wellness, sustainability, and affordability) to identify growth opportunities.\r\n\tCross-functional Collaboration: Build strong partnerships with multiple stakeholder teams to drive collaboration, direction and embed insights across the business.\r\n\r\n\r\n \r\n\r\nQualifications & Experience\r\n\r\n\r\n\tBachelor’s degree in Psychology, Sociology, Marketing, Economics, Statistics, or related field; Master’s degree an asset.\r\n\t8–12 years of progressive experience in consumer insights, market research, strategy, or analytics, preferably within grocery, retail, or CPG.\r\n\tStrong expertise in qualitative and quantitative research methods, market segmentation, and brand/consumer tracking.\r\n\tExperience working with advanced analytics, loyalty/customer data, and digital engagement metrics.\r\n\tA strategic and curious approach to problem solving, looking at business problems holistically and creatively.\r\n\tExceptional ability to synthesize data into compelling narratives for senior executives.\r\n\tProven track record of influencing at the executive level and driving business impact through insights.\r\n\tStrong people leadership skills with experience managing and developing teams.\r\n\tBilingual (English/French) an asset.\r\n\r\n\r\n \r\n\r\nWhat We Offer\r\n\r\n\r\n\tCompetitive compensation and performance-based incentives.\r\n\tComprehensive health and wellness benefits.\r\n\tPension and retirement savings plans.\r\n\tFlexible hybrid work model.\r\n\tOpportunities for growth in one of Canada’s largest and most dynamic industries.\r\n\r\n\r\n\r\n \r\n\r\nOur commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.\r\n\r\n \r\n\r\nIf you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.\r\n\r\n\r\nWe have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. \r\n\r\n \r\nPlease Note:\r\nCandidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.\r\n
