\r\n\r\nJob Description\r\n\r\n \r\n\r\nThe Opportunity:\r\n\r\nAs Manager, Mighty Protein, you’ll play a key role in shaping one of Maple Leaf’s most exciting new brand launches. You’ll lead day-to-day category management and act as the general manager of the Mighty Protein brand. You will own building Mighty Protein into Canada’s #1 protein snack brand. This is a rare opportunity to join a fast-paced, entrepreneurial environment inside a trusted, leading CPG headquartered in Mississauga. \r\n\r\n\r\nAny MLF team member interested in being considered for this role are encouraged to apply online by December 12. Applications received beyond that date are not guaranteed consideration.\r\n\r\n \r\n\r\nSnapshot of a Day-in-the-Life:\r\n\r\n\r\n\tOwn the day-to-day hustle of bringing a new brand to life driving awareness, trial, and repeat for Mighty Protein.\r\n\tOwn developing and executing growth strategies anchored in deep understanding of 3Cs (Consumer/Customer, Competitors, Company) and 4 Ps (Product, Price, Promotion, Placement) inclusive of 1–3-year innovation pipeline.\r\n\tLead cross-functional partners to turn big ideas into reality – from product development and packaging to operations, sales, and finance.\r\n\tDive deep into consumer insights and data to uncover what’s working, what’s not, and where the next opportunity lies.\r\n\tPartner with Revenue Growth Management and Sales to sharpen pricing, packaging architecture, and promotions that fuel trial and deliver margin.\r\n\tCollaborate with the brand team and lead agency brief for creative partners to craft bold, social-first campaigns that cut through the noise.\r\n\tBuild retailer-ready programs in collaboration with shopper marketing that win distribution and make Mighty stand out in-store and online.\r\n\tTrack performance, share wins, and course-correct fast, because every week counts in building a breakout brand.\r\n\tBe an integral part of the core team shaping the next generation of protein snacking in Canada.\r\n\r\n\r\n \r\n\r\nWho You Are:\r\n\r\n\r\n\tA passionate brand builder with proven & recurring success in CPG brand & category management or innovation experience and a Bachelor of Business/Marketing or Master of Business Administration.\r\n\tHighly entrepreneurial, energized by building something new and operating in ambiguity.\r\n\tStrong commercial acumen with demonstrated success driving performance from insight to execution.\r\n\tComfortable balancing strategic thinking with hands-on execution.\r\n\tA collaborative teammate who thrives in cross-functional environments.\r\n\tExcited by food, wellness, and the growing functional protein space.\r\n\tCompetency requirements:\r\n\tCommercial Hustle: Knows the numbers and what moves them. Spots opportunities, makes bold calls, and drives growth.\r\n\tInsight to Action: Cuts through data to find the “so what,” turning insights into smart, fast decisions.\r\n\tAgility & Effectiveness: Thrives in ambiguity, adapts quickly, and keeps momentum in a fast-moving environment.\r\n\tCustomer Connectivity: Understands what motivates retailers and shoppers and builds plans that win with both.\r\n\tInspiring Leadership: Rallies cross-functional teams with clarity, urgency, and purpose.\r\n\tStrategic Vision: Sees the big picture, crafts clear strategies, and sells ideas with compelling, fact-based rationale.\r\n\r\n\r\n \r\n\r\nWhy Join Us \r\n\r\nAt Maple Leaf Foods, you’ll be part of a purpose-driven company shaping the future of food. Mighty Protein gives you the opportunity to help build a brand from the ground up. Combining the agility of a startup with the backing of a Canadian leader in protein innovation. \r\n\r\nBe part of something Mighty. \r\n\r\n \r\n\r\nWhat We Offer at Maple Leaf Foods:\r\n\r\n\r\n\tBeing part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.\r\n\tAn inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best. \r\n\tCompetitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.\r\n\tDefined Contribution Pension Plan with company matching that starts on your first day of employment.\r\n\tLearning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.\r\n\tComprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.\r\n\tSupporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.\r\n\r\n\r\n \r\n
